Chachula Group · Dallas, TX

Keynotes and books from a CIO who has actually shipped it.

Michael Chachula brings the credibility of a sitting CIO and the storytelling of a best-selling author to the stage — then puts the same method in your hands. Through keynotes, workshops, and The Chachula Method™ books, he turns AI, leadership, and resilience into language leaders can actually use.

Michael Chachula, Founder and CEO of Chachula Group
Technology leadership at: Propelled Brands · FAT Brands · The Coffee Bean & Tea Leaf · Dine Brands / IHOP · HSBC Best-selling author · The Chachula Method™ series MBA, Kellogg School of Management
Two ways to work together

The stage. The page.

"Every executive team I meet is asking the same question: where do we even start with AI? The answer isn't a tool. It's a method — and it starts with the business, not the technology."
— Michael Chachula, Founder & CEO, Chachula Group
How to start

Hear it. Then read it.

Bring him to the room

Keynotes and workshops that give your leadership team a shared language for AI, leadership, and resilience — from someone who has shipped the work, not just studied it.

Put the method in their hands

The Chachula Method™ books, Four Houses framework, and corporate programs so the ideas on stage become a practice after the applause.

Why clients choose Chachula Group

Operator, not theorist

Insight from a sitting Chief Information Officer who is implementing AI in a multi-brand franchise organization right now — not recycling a slide deck from 2023.

Franchise & multi-unit DNA

Deep, lived expertise in franchise economics, POS ecosystems, multi-unit scalability, and the realities of rolling out technology across hundreds of locations.

A published method

Keynotes and books follow The Chachula Method™ — a documented, repeatable framework refined across a best-selling series, not improvised talk by talk.

Next step

Invite Michael to your stage — or start with the books.

A 30-minute call. No pitch deck. You'll leave with at least one idea you can use whether or not we ever work together.